Nudging water conservation through information framing: evidence from a survey experiment among Chinese citizens
发布日期：2024-04-20
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摘要：In recent years, information framing received increasing attention from policymakers, scholars, and practitioners. It has been successfully applied to elicit citizens’ behavioural change for the common good. The current research aims to investigate how governments can nudge water conservation among the public through information framing. Using experimental data from a sample of 539 Chinese citizens, we found that the outcome framing (gains vs. losses) influences citizens’ intention on water conservation through risk perception, and this causal path varies depending on the manipulation of the distance framing (local vs. global). The implications, limitations, and future research directions are discussed.摘要中译：近年来，信息框架得到了政策制定者、研究者和实践者越来越多的关注。它被成功应用于引导公民的行为，以实现公共利益。本研究旨在探讨政府如何通过信息框架助推公众节约用水。通过539名中国公民的实验数据，本文发现结果框架（收益 vs. 损失）通过风险感知影响公民的节水意图，而这一因果路径受到距离框架（本地 vs. 全球）的影响。以上发现证实了信息框架对公民亲环境行为的助推作用，并明确了该作用的发生机制。根据研究结果，本文给出如下政策建议：相关机构在发起全球性节水宣传时，应强调水资源短缺带来的负面后果，从而增强公众的风险感知，以提高他们的节水意愿；而地方部门进行节水宣传时，最具性价比的做法则是强调人们采取（或不采取）节水措施对本地带来的直接影响。
作者：李爽，王乙杰
文章来源：Public Management Review, 2024: 1-21
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